20/20

Making Use Of Facebook Insights

So you’ve put a lot of time and effort into growing a Facebook following – but now what do you do with them?  Facebook Insights can give you a few clues.

Today’s post is about keeping your fans engaged on FB, and it’s a part of the bigger picture of this week’s theme – nurturing your fans into customers.

The aim here is to stay visible to your fans. The ‘big picture’ reason for this is about remaining in your fans’ awareness, and doing so by continuing to share your awesome content with them.

We know that statistically email marketing is still the most effective AND cost-effective way to do this. Personally I still rank FB very highly too. It’s great for keeping in the eye-line of those fans who are not yet on your email list. And seriously, how addicted to FB are we all now? It’s a busy place!

So that’s the why, now let’s look at the how

Facebook Insights

I inform the posting schedule of all the FB pages I manage by looking at the Insights for each of them to see which posts get the most engagement, and what time of day more of the fans are online.

N.B. The Insights tab is at the top of your business page.

Getting constant engagement (likes, comments and shares) is the key to getting your content in the newsfeed of more of your fans – greater visibility!

Facebook’s algorithm is there to keep the FB users happy by showing them more of what they like, and less of what they don’t like. So to keep this really simple; the more likes, shares and comments you can get the more relevant your content seems to FB, and the more FB shows it to your fans.

So use Insights to learn what gets the most engagement from your fans, keeping posting that content, and sometimes it is even appropriate to ask for comments.

Are you ready for some pictures? Here’s what Insights looks like…

The posts tab shows you your hits and misses! This is where to see what you should post more of in the future to get more likes, comments and shares.
The posts tab shows you your hits and misses! This is where to see what you should post more of in the future to get more likes, comments and shares.
The people tab shows you demographics. If you find your audience are mostly in one location then you might find sharing local news relevant. Or age/gender demographics might give you some inspiration.
The people tab shows you demographics. If you find your audience are mostly in one location then you might find sharing local knowledge relevant. Or age/gender demographics might give you some inspiration.
The posts tab shows when your fans are online, giving you the best times to schedule your posts for.
The posts tab shows when your fans are online, giving you the best times to schedule your posts for.

20 Minute Task

Have a look through your Insights and make some notes.
Who are your fans, how old are they etc?
What time of day are they online?
And probably the most important question – what type of posts have they liked from you in the past?

Try scheduling a few posts with these above questions in mind.

And for bonus points, try asking a question to get comments, like in the example below.

Have fun and see you tomorrow!

question post

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