I’ve had this question come up a few times recently, so it felt like a blog post was called for. I often help life coaches with their social media marketing efforts. But it would be fair to say that not every coach likes, understands, or wants to be involved in social media. And even more commonly, if they do want to make the most of social, they are completely overwhelmed by the number of platforms to choose from.
So what do I advise them?
If the blog title didn’t give it away yet, and I’m sure it did, I advise them to keep things simple, stripped back and minimal.
There are so many platforms to choose from these days. And choice is a great thing, but please don’t try to choose them all. It would be more than a full-time job to be proficient in all the platforms. And if you are a life coach then most of your working day should be spent coaching, not marketing on social platforms.
So I advise people to choose just two or three platforms to focus on, and to pick the ones that play to their strengths. What do I mean by this? I simply mean this:
- If you enjoy writing then choose platforms that showcase your writing skills. You could blog from your own website then share it on two or three social platforms of your choice. If you don’t have a website of your own, then have you tried out the publishing tool built into LinkedIn? It’s a lovely, user-friendly platform from which to share your thoughts with your connections. Read more about it from Social Media Examiner here. Or how about trying Medium?
- If you are more of a speaker then, lucky you, live streaming platforms are popping up everywhere! You can stream a live talk on Facebook (check out the help section). Or download the Periscope app, log in with your Twitter details, and check out what others have been up to on there. Or if you would prefer something more interactive, why not check out Blab? It’s still in Beta mode so it is a bit glitchy, but boy is there a lot of opportunity to connect with others. If you want to check out a coach making excellent use of Blab, then I’m a big fan of @KarenGravesMYG. Go on, have a look!
- But what if you are neither a writer nor a speaker? Well, how do you feel about sharing images? Pinterest was riding high for a while, but the general consensus in the marketing world is that it works best for marketing physical products. I’m personally focussing on Facebook and Instagram in my June 20/20 Visibility Challenge, so if you would like to join in (for free!) then you can see how I get on. Instagram is growing exponentially, and I for one am hopping on that train. My top tip for Insta? Get yourself an account, follow your favourite authors, coaches and bloggers to see what they are posting. Take inspiration from that, but most importantly, make your own original content. Then share, share, share!
If you found this helpful, then check out my 20/20 Visibility Challenge, happening live this June.