I will keep this relatively brief, so we can all get back to what we should be doing!
And that’s the thing. Right now, as you read this, there is probably something productive you could be doing to promote your small business. But how did you find this post? Hmm… probably from scrolling through Facebook or LinkedIn.
Social Media is a huge procrastination tool – AND – it’s also likely a big part of your small business marketing activities. So what can we do? Well, I try to think of doing my social media tasks like swimming under water. I kind of hold my breath, get in and out in as short a time as possible. Then I go back to breathing… or in this case, working.
The other big procrastination tool that I see so often in my clients is the dreaded perfectionism. A sneaky little part of our brain holds us hostage and won’t let us finish that piece of work just yet, because we haven’t checked it 57 times.
I just want you to know – IT’S A TRAP! Please do not let it mess up your day.
Yes, proof read and spell check.
Yes, step back from your screen, rest your eyes then look again, just to make sure.
But then please submit your work and get on with something else. If it wasn’t perfect and somebody saw it, this really won’t hurt your business half as much as you think. But you know what does hurt your business? Not getting stuff done.
I will leave you with this: