Have you ever really F**ked up in your business?
Yep, me too. That’s cool, it’s all about growth and learning. But putting the positivity to one side for a moment, can we just be real about the struggle?
When something doesn’t go to plan – my last launch for example – what can we do? We still have to pay the bills and feed the kids!
Defining your niche does not limit you. Far from it. In fact, it increases the amount of warm leads you will reach.
Yes, being general might get more eyeballs on you in general. But if your message is general, then you are only grazing the surface of people’s problems… so ultimately they won’t spend their hard earned money with you.
Whether it’s the Entrepreneur’s right of passage, A.K.A. the dreaded burnout, or any other ‘weakness’ that slows you down – it can actually be your marketing superpower!
What am I saying? In a world full of “click here to buy now before the clock counts down”, be the difference. Be the business person who shares their struggles authentically and builds long-term relationships with clients.