Don’t ‘go for it’ with Facebook ads until you have your whole funnel in place!
When it comes to building funnels for your sales and marketing – I think it’s logical to begin with the end result you want, and then work backwards from there.
I’ve recently had a couple of conversations with clients who decided they wanted to ‘go for it’ with Facebook ads.
So the first question I typically get is,
“How much should I spend?”
To which, I probably look a little blank for a moment, before coming back with a question about what this ad is leading to.