Category: Content Marketing (Page 1 of 2)

Small Business Marketing and GDPR

Everybody’s talking about GDPR – and for many of us, this seems to have come out of the blue!

The data protection law change was planned some time ago, but only recently are the smallest business owners starting to understand how it applies to them.

This is something I have been talking about a fair bit with my clients and my Inner Sanctum members recently.  And you know, although it’s a pain for everyone to do the admin bits, fixing up their opt ins and writing new privacy statements…. at the end of it all, I think the marketing landscape will be a much nicer one to work in.

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Why Aren’t My Leads Converting? – A Handy Checklist

I often blog about the early stages of the marketing journey.  My usual message is about how to get your business visible.  But today I want to share a few tips that are useful further along the customer journey.

I was recently asked on Facebook for some help in this area – so here goes…

So what do you do when you’ve put your all into getting your business visible; you have fans of your Facebook page, you have people on your email list, heck, you even have a good amount of web traffic… BUT, despite being visible, nobody is purchasing your products or services?

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Attraction Marketing versus Paid Ads, Explained with Cats and Dogs!

So let me start by saying that I’m a little biased.  I am a huge advocate of attraction marketing.

For the small business owner, especially the one-man-band businesses, advertising budgets are very small.  I always advise my small business clients that spending their budget on online ads, unless they know exactly what they are doing, will likely result in wasted money with nothing to show for it.

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view your marketing funnels

Small Business Overwhelm – Three Top Tips

I used to experience this daily, as have many of my clients. Even the more experienced ones – we all find ourselves a little stuck in the swamp of overwhelm from time to time.

You know what? I think it’s okay – normal, in fact! Small business is hard, and please don’t let anyone ever tell you otherwise. There is no miracle cure, and nobody ever gets rich overnight. Although, there are plenty of charlatans on the web who would love to tell you otherwise, and charge you handsomely for their ‘secrets’.

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