20/20

Planning your Visibility Tasks

I believe there are two key types of marketing strategy to think about for your long-term visibility and success. At least, that’s how I plan my work.

One of them is my calendar of regular tasks – the ones that keep my general message and brand present. Being in your audience’s eye-line as much as possible is a HUGE plus. Over time it makes you the go-to person in your niche.

read more

20/20

Making Use Of Facebook Insights

So you’ve put a lot of time and effort into growing a Facebook following – but now what do you do with them?  Facebook Insights can give you a few clues.

Today’s post is about keeping your fans engaged on FB, and it’s a part of the bigger picture of this week’s theme – nurturing your fans into customers.

read more

20/20

Make It Easy on Your Customers

On day 13 of the 20/20 Visibility Challenge I wrote about landing pages and getting your fans to join you on a longer-term relationship by adding them to your email list. If you missed this then you can find it here if you would like to recap.

Today I want to recap on this principle and talk about extending landing page logic to your website.

read more