20/20

Simple SEO Writing Tips for Normal People

Okay, nobody panic!  I’m going to talk a little about a topic that strikes fear into the hearts of non-techy people everywhere…SEO.

I’ve titled this post ‘for normal people‘, as these are tips that anyone can implement.  So we are not going to talk about code, we are not going to use any techy tools.  We are just going to look at how to write content using some tips to help you get found online easier.

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20/20

Planning a Google Adwords Campaign

Welcome to Week 3 of the 20/20 Visibility Challenge! It’s Day 11 and we are ramping things up a little.

The theme for week three is “Let’s Get Digital” – and yes, I am still singing that Olivia Newton John song to myself and giggling about it.

Today I want to allay some of your likely fears around paid advertising with Google Adwords. Some of my clients have come to me for Google Adwords help because they find it overwhelming. So I like to make things as simple as possible by separating my campaign planning from my actual campaign set-up within Google Adwords.

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20/20

Finding Inspiration for Your Content

I know a lot of people struggle here, and my educated guess is that this is about over-thinking it.

Inspiration is all around us, and it’s free for the taking.

I create a ton of content; not just here but in my day job, on two other of my own blog sites, and occasionally for private clients too. But I don’t find it hard work anymore, in fact it’s fun for me. The more open I have become to seeing opportunity for content everywhere I go, the more I see.

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20/20

Content for Busy People – Repurposing Ideas

Tomorrow I’m going to be talking about where to find inspiration for your content, as a lot of people struggle to get off the ground here. But for today my goal is to show you just how much mileage you can get out of the ideas you do have. It doesn’t have to take much time and energy either.

When I talk about this with my private clients I like to use Brendon Burchard as an example. If you don’t know of Brendon then do check him out. He’s a marketing rock star from the personal development world, and I promise you can learn loads from watching what he does. He’s been a great role model for me.

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