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Understanding PPC Ads – Facebook and Google

Some clients have come to me recently wondering if they should invest their time and budget into Facebook pay per click ads, or Google Adwords instead. This post is my attempt to answer that in a way that serves everyone.

What follows is a mixture of my hands-on experience as a marketer, but also my personal opinion too. I hope you get a useful takeaway from this.

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Managing Your Email List

Yesterday we talked about how to capture emails to grow your business audience. Today let’s talk about how to manage your new list.

If you are an author, coach or blogger who writes books or has a small coaching practice, as most of my audience are, then you won’t have budget available for a fancy piece of software, or a personal assistant to help you use it!

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