Podcast

Saving your small business from the brink – Solopreneurship Made Simple

Have you ever really F**ked up in your business?

Yep, me too. That’s cool, it’s all about growth and learning. But putting the positivity to one side for a moment, can we just be real about the struggle?

When something doesn’t go to plan – my last launch for example – what can we do? We still have to pay the bills and feed the kids!

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Podcast

Why Coaches Need to Niche – Solepreneurship Made Simple

Defining your niche does not limit you. Far from it. In fact, it increases the amount of warm leads you will reach.

Yes, being general might get more eyeballs on you in general. But if your message is general, then you are only grazing the surface of people’s problems… so ultimately they won’t spend their hard earned money with you.

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Podcast

Turning a ‘weakness’ into a Marketing Superpower! – Solopreneurship Made Simple

Whether it’s the Entrepreneur’s right of passage, A.K.A. the dreaded burnout, or any other ‘weakness’ that slows you down – it can actually be your marketing superpower!

What am I saying?  In a world full of “click here to buy now before the clock counts down”, be the difference.  Be the business person who shares their struggles authentically and builds long-term relationships with clients.

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Podcast

Marketing Yourself with No Budget – Solopreneurship Made Simple

Episode 11 of Solopreneurship Made Simple – let’s talk about marketing your small business when you have no budget.

In today’s episode you will hear my 3 most valuable tips for small business owners.  The bottom line is that we can’t get off the ground with expensive methods such as Facebook ads, when we have no budget to begin with.  We need to get those first few clients booked before we can ‘pay to play’.

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