Podcast

Getting your first coaching clients (with no advertising spend)

Many of my marketing clients are Life Coaches, and in their early years of business, one of the best places for them to get good quality clients is on a site called The Life Coach Directory.

Why is it so good?
And isn’t there a lot of competition on there?

Well yes, there are a lot of coaches in one place. But I say “if you can’t beat ’em, join ’em” – and here’s why.

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Small Business

The careful balance of personality traits that predict success as a solo entrepreneur (it might not be what you think)

As I said on my podcast last week, keeping your business viable takes a combination of backbone and common sense. Life isn’t like the movies; the plucky heroine (who is somewhat lacking in self-control, but hey, she’ll fight you to the death) doesn’t usually come out on top in the reality we live in.

Neither does captain sensible. That person who assesses risk at every single turn will often die of analysis paralysis.

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Podcast

Saving your small business from the brink – Solopreneurship Made Simple

Have you ever really F**ked up in your business?

Yep, me too. That’s cool, it’s all about growth and learning. But putting the positivity to one side for a moment, can we just be real about the struggle?

When something doesn’t go to plan – my last launch for example – what can we do? We still have to pay the bills and feed the kids!

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Podcast

Why Coaches Need to Niche – Solepreneurship Made Simple

Defining your niche does not limit you. Far from it. In fact, it increases the amount of warm leads you will reach.

Yes, being general might get more eyeballs on you in general. But if your message is general, then you are only grazing the surface of people’s problems… so ultimately they won’t spend their hard earned money with you.

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