Everybody’s talking about GDPR – and for many of us, this seems to have come out of the blue!
The data protection law change was planned some time ago, but only recently are the smallest business owners starting to understand how it applies to them.
This is something I have been talking about a fair bit with my clients and my Inner Sanctum members recently. And you know, although it’s a pain for everyone to do the admin bits, fixing up their opt ins and writing new privacy statements…. at the end of it all, I think the marketing landscape will be a much nicer one to work in.