If you know me at all, then you know I believe in mistakes as our best teachers. And that’s just as well as I dropped a big ball recently.

Amongst all the client work, promoting my recent eCourse and general juggling of responsibilities, I decided I would also self-publish an eBook.

On the surface this was a great idea. Having recently completed a month-long marketing challenge and produced an eCourse on the same topic, my book pretty much wrote itself.

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